Dell Transforms AI PC Portfolio for Anywhere Productivity
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New, simplified PC portfolio delivers modern designs, long battery life and enhanced AI performance
Dell has revealed a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell’s new AI PC lineup lets users collaborate, create and drive productivity no matter the location. And now it is easier than ever to find the right device with Dell’s new AI PCs unified under the Dell brand.
The AI PC market is quickly evolving. Silicon innovation is at its strongest and everyone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, Dell has introduced three simple product categories to focus on core customer needs – Dell (designed for play, school and work), Dell Pro (designed for professional-grade productivity) and Dell Pro Max (designed for maximum performance).
Dell has also made it easy to distinguish products within each of the new product categories. Dell has a consistent approach to tiering that lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point (Base), there is a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design.
Timeless Design and Quiet Productivity with Dell Pro
The new Dell Pro laptop portfolio brings a fresh, clean and timeless look for the business professional. These PCs are some of the smallest and lightest laptops in their class, featuring durable and reliable materials designed to handle the demands of a busy workday. In fact, they withstand hinge cycles, drops and bumps from regular use, ensuring they stand up to the rigours of daily use. Alongside their beautiful designs, these devices redefine what it means to be professional grade. Del has completely redesigned the Dell Pro desktops and notebooks to set a new standard in professional PCs.
These PCs include Intel® Core™ Ultra processors (Series 2, V and U SKUs) and AMD Ryzen processor options, featuring an NPU, CPU and GPU. They offer exceptional battery life, powerful on-device AI, Copilot+ PC experiences and dependable productivity – in the office, at home or anywhere in between.
- Dell Pro 13 Premium: The Copilot+ PC is a sleek and lightweight yet powerful laptop option for executives, sales managers and consultants who value performance and portability on the go. It is available in 13-inch display size and is the slimmest and lightest of the Pro portfolio, starting at approximately 1.07kg. The Dell Pro 13 Premium delivers up to 21.2 hours of battery life and 51% more run time than its predecessor. It offers improved performance to make tasks seamless – up to 36% in multithread, 19% in single-thread, 82% in graphics rendering and 3.5 times faster AI than the previous generation. Along with an 8MP camera with HDR for ultimate collaboration, the notebook is Dell’s quietest commercial laptop ever due to a new dual fan thermal design.
- Dell Pro 14/16 Plus: These scalable mainstream business laptop meets the needs of every type of worker. It’s offered in a variety of configurations, form factors and display sizes (14- and 16-inch) – all on the same system BIOS to simplify ordering and management for IT departments. Dell Pro Plus features a minimal design in platinum silver for a calm look and feel. Designed with 50% recycled and low emissions aluminium, it provides a durable and sustainable finish. USB, HDMI and Thunderbolt port options, plus 5G and Wi-Fi 7, provide dependable connectivity and flexibility no matter where users are working. It is also built to withstand rigorous MIL-STD testing, delivering reliability for your fleet. Equipped with sleek narrow borders on a spacious 16:10 aspect ratio display, the teams can easily stay productive.
Rooted in Sustainable Design
Building on Dell’s circular innovation leadership, the new portfolio focuses on innovative modular design and the increased use of recycled, low emissions and renewable materials in products and packaging.
- Dell’s new Modular USB-C Port is a revolutionary innovation focused on replacing solder with screws on the most commonly used port. Dell Pro and select Dell Pro Max are commercial notebooks built with a modular USB-C port. Initial tests show that the port is up to four times more durable while enabling easier repairs.
- The newly designed modular mainboard and input/output (I/O) boards available on all Dell Pro and select Dell Pro Max devices improves serviceability and helps to reduce e-waste. It helps ensure that repairs to these commonly used ports do not impact the mainboard.
- Extending Dell’s leadership in the use of sustainable materials, such as low-emissions aluminium, recycled steel, recycled copper and bio-based plastic. New technology innovations in battery chemistry also allow the new Dell Pro and Dell Pro Plus batteries to use 80% less cobalt and reduce our dependence on critical minerals.
Seamless and Secure Management of The Entire DeskDell’s manageability software enhancements bring seamless coordination across the PC ecosystem with the industry’s first holistic peripheral management solution. IT administrators can efficiently manage displays, client peripherals and now docks within the organisation – all through a centralised console. Combined with strict supply chain controls and built-in protections, the Dell commercial PCs help keep users secure and cyber-resilient in an evolving threat landscape.
